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Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems generate, refine, and evaluate marketing. The importance of market research paper define market research as stated by the american marketing association, market research is defined as “the systematic gathering, recording, and analyzing of data with respect to a particular market, where market refers to a specific customer group in a specific geographic area” (mcdaniel, 2005). Market research is important for your business in order to understand the interests & opinions of your customers, strengths & weaknesses of your competitors. Free essay: market research is a process which companies, industries and organisations carry out to gather, analyse and interpret information gathered from.
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